stephenwinbaum
Communications Coordinator
/ Moderator
Sep 6, 2006, 2:00 PM
Post #1 of 1
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Summer Camp Directories See Major Shift
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News of the acquisition took a lot of summer camp industry people by surprise, even here at Target Directories Corp., the home of MySummerCamps.com. The Communications Coordinator — that’s me — knew nothing of the impending purchase of DAS Web Guides, until it was a done deal.
Now that the acquisition is in place, the office has seen a big changeover in personnel. Dozens of extra account executives have arrived, prepared for the hundreds of new and renewing camp owners to sign on expecting a great 2007 season.
Target Directories Corp. is expanding, now that it has acquired its fastest-growing competitor, DAS Web Guides, owner of AllensGuide.com and subsidiary Summer-DayCamps.com.
It's a win-win situation all around, for: - MySummerCamps.com
- AllensGuide.com & Summer-DayCamps.com
- and especially for camp owners who market online
Evan Heltay, President of MySummerCamps.com and Target Directories Corp., envisions the acquisition as a significant improvement for search results and traffic on all the directories.
To quote Evan: "Through the acquisition of DAS Web Guides, we have strengthened our position online and within the camping industry, while benefiting the camp industry as a whole. Targeted search is the leading resource for families to discover summer camp opportunities. Clients will acquire the ultimate online promotional value when they feature on MySummerCamps.com and AllensGuide.com.”
Daniel A. Schulman, the founder of DAS Web Guides, praised MySummerCamps.com as "a great technological directory, and also a leader in design and content."
MySummerCamps.com, AllensGuide.com, and Summer-DayCamps.com will remain as separate summer camp directories, operated from Target Directories Corp.’s headquarters in Toronto, Canada.
Camps that feature on both MySummerCamps.com and AllensGuide.com will be offered a discounted price.
The offices at Target Directories Corp. expect to be very busy for the upcoming camp year.
Start planning now for 2007.
Read the press release: Target Directories Corp. Acquires DAS Web Guides
Stephen Winbaum is the Communications Coordinator of TargetDirectories.com.
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(This post was edited by stephenwinbaum on Sep 11, 2006, 7:49 AM)
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