stephenwinbaum
Communications Coordinator
/ Moderator
Nov 23, 2006, 8:01 AM
Post #1 of 1
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Summer Camp Resolutions – 2007
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The New Year is when summer camp owners and directors consider their 2007 resolutions.
January 1st to July 4th provide six months to implement strategies and accomplish goals — Easier said than done. But, the first step in realizing a goal is to have one.
That’s where New Year resolutions can help. Here are some possibilities. - Watch the bottom line
Camps are fun places for children and staff, but need to be profitable for camp administrators if they want to derive a similar satisfaction. The largest expenses for residential camps are staff and food; the critical areas that keep summer camp functioning smoothly, and kids coming back.
RESOLUTION NUMBER ONE: Make great staff and fantastic food top priorities. - Maintain full enrollment to optimize revenue
The direct line to profit is through marketing in 2007. Marketing summer camps has become remarkably easier via the internet. In the upcoming year, summer camp administrators can resolve to fine tune their websites, and optimize online visitors by joining a summer camp directory. Attain your highest ranking through Search Engine Marketing.
RESOLUTION NUMBER TWO: Attract campers and staff through the internet. - Maintain the camp as an environmental model
New ideas about summer camp are taking wing; summer camp is not the great outdoors, but as the title of a new book suggests — A Manufactured Wilderness. Regardless, summer camp owners and directors can resolve that the 2007 session be ecologically-sound, offering children and staff a treasured escape from the city and suburbs. Specialty camps, academic camps, travel camps and day camps — not just traditional camps — can provide time-out for campers to become closer with nature. RESOLUTION NUMBER THREE: The preservation and education of nature. - Sharpen the Mission Statement
All businesses have to know what they intend to offer, what makes them different, what they’re all about. Camp administrators can resolve to spend quality time, a weekend or more, to expand their vision, keeping an eye on the wide variety of competitors arising in the summer camp business, and in society, in general. Write down changes to the statement, not in stone, but on paper, or in a computer document for future study.
RESOLUTION NUMBER FOUR: Work on your mission statement. - Resolve not to take yourselves too seriously
After all, they’re only New Year Resolutions, and they’re meant to be broken. Like summer camp, remember that the ultimate resolution is to relax, have fun, and let the summer take over.
RESOLUTION NUMBER FIVE: Have fun! Have fun! Have fun! Have fun! (Say this to yourself five-hundred times in January, 2007). Stephen Winbaum is the Communications Coordinator of MySummerCamps.com
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(This post was edited by stephenwinbaum on Jan 3, 2007, 2:22 PM)
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