stephenwinbaum
Communications Coordinator
/ Moderator
Oct 25, 2005, 8:40 AM
Post #1 of 1
(3820 views)
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MySummerCamps.com Gets Organic Results
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Organic search marketing is more effective and trusted than paid search advertisement.
The organic search approach upheld by MySummerCamps.com is more reliable than pay-per-click; it is immune from click fraud – a systemic Internet deception that can rack up counterfeit fees from unsuspecting websites. Click fraud is perpetrated by dishonest advertising firms that click through sites to increase traffic statistics at the expense of website owners.
“Clickers” can extract pay per click fees from websites and Internet ads in the guise of: - Robotic programs
- Human “clickers” working from home for several hundreds of dollars a week – hired by advertising firms
Pay-per-click was originally championed as the metrics solution to unquantifiable data from billboard and print advertising; but click fraud has damaged its reputation. Over 80% of clicks on search engine results pages go to organic listings versus paid search ads, according to JupiterResearch, a leading provider of information technology. This statistic is a valid indicator that camps will get results with MySummerCamps.com.
Also, the rates offered by MySummerCamps.com will be at a significantly lower than provided by Google AdWords or Overture.
MySummerCamps.com realizes a higher targeted demographic for summer camp listings because: - Summer camps acquire click throughs via searches for camp terms that match their programs
- Camp owners and directors will be able to budget effectively knowing their exact costs
Camps need a strategy of investment: pay-per-click and search engine optimization. Camping organizations should use both, but budgetary constraints force them to make a choice. It is imperative that most summer camps with limited marketing budgets wisely spend their money.
That’s where MySummerCamps.com’s organic search engine marketing pays dividends:
Organic search optimization leads to higher Return on Investment (ROI) than paid search campaigns
Organic search optimization gets better results and is less expensive. Read what Alex Levitch, owner of Adirondack Camp Northern Lake George, NY, has to say about his online listing with mySummerCamps.com.
“It is a real pleasure to have our camp listed with a marketing engine that is simple, elegant and effective. Beats Google AdWords hands-down in terms of cost effectiveness and getting through the day — that is, dealing with real, live, knowledgeable service consiglieri whose only business is our business. We have been with Evan Heltay and MySummerCamps from the beginning and expect to still be here when they eventually morph into the Godzilla of camp search engines."
Read more positive comments about the services that MySummerCamps provides for camp owners:
MySummerCamps.com - Testimonials
MySummerCamps.com guides qualified leads to summer camp websites through reliable, fraud-free, organic search techniques.
There’s a great camp out there!
Stephen Winbaum is the Communications Coordinator of MySummerCamps.com
(This post was edited by stephenwinbaum on Nov 2, 2005, 7:53 AM)
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