Real Ranch. Real Values. Real Change.
Few images capture the imagination more strongly than that of the American Cowboy - this powerful icon of the American West captivates and inspires teens who have become jaded and hostile toward authority. The Ranch setting takes defiant teens out of their comfort zone and reminds them that success is achieved through teamwork and cooperation, not through entitlement and manipulation. They learn that while they might feel entitled to get what they want, when they want it, in the real world rewards come through dedication and hard work.