Sep 6, 2006, 7:51 AM
Post #1 of 1
Target Directories Corp. has increased its dominance in the summer camp search market through the acquisition of DAS Web Guides - operators of AllensGuide.com and Summer-DayCamps.com.
Target Directories Corp. Acquires DAS Web Guides
Toronto, Ontario (PRWEB) September 2, 2006 -- Mr. Evan Heltay, President and C.E.O. of Target Directories Corp., announced the acquisition of DAS Web Guides based out of Oakland, California. The acquisition expands Target’s positioning within the fast-growing summer camp directory space while also offering Target a foothold within several other well-aligned directory spaces such as boarding schools (www.go2boardingschool.com), dude ranches (www.everyduderanch.com), football camps (footballcamps.at-cha.com), and golf camps (golfcamps.at-cha.com).
The key elements of the purchase were AllensGuide.com, the renowned summer camps and teen travel programs directory, and Summer-DayCamps.com, the leading online resource for day camp information.
AllensGuide.com and Summer-DayCamps.com were created by Daniel A. Schulman. Similar to the most trafficked camp resource on the internet, MySummerCamps.com, a division of Target Directories Corp., AllensGuide.com and Summer-DayCamps.com use leading edge technology to drive targeted traffic to clients’ listings and websites.
Target’s own summer camp focused directory, MySummerCamps.com, had a highly successful year in which traffic soared to over 500,000 unique visitors during peak months, membership growth exceeded 35%, and the renewal rate of existing clients climbed beyond 95%. Target was actively looking to acquire additional directories to strengthen its position at the top of the summer camps market and venture into additional niche markets. DAS Web Guides was the most attractive solution based on its advanced site architecture, and significant growth over the last 3 years.
Daniel Schulman – Founder of DAS Web Guides
“Through it’s management of MySummerCamps.com, Target Directories Corp., has shown a dynamic approach to online marketing while maintaining the highest standards for summer camp owners, parents, and children. For me, MySummerCamps.com has always been a great technological directory, and also a leader in design and content. I can’t think of another directory-focused company better suited to maintain the high standards that AllensGuide.com and Summer-DayCamps.com clients have been accustomed to.”
Clients of both MySummerCamps.com and AllensGuide.com will benefit from the relationship. Both sites will share their proprietary technologies to benefit end user experience and return on investment for camp directors. Clients listing on both sites will see significant coverage benefits on new search terms, adding AllensGuide.com’s expertise in location based results to MySummerCamps.com’s dominance in activity-based searches. Summer-DayCamps.com clients will also see stronger traffic results and new site features.
The acquisition will provide day camps, residential camps, and teen tours with complete coverage for all their online marketing needs.
Evan Heltay – President of Target Directories Corp.
“This acquisition will significantly improve the search results and traffic on our major camp directories; MySummerCamps.com, which is already the highest-ranked summer-camp related directory on the internet, AllensGuide.com, and Summer-DayCamps.com. Each of the directories target specific areas within the camp industry; AllensGuide.com achieves outstanding results for location, travel-based and hostel results while Summer-DayCamps.com is at the forefront of the growing localized day camp market. Through the acquisition of DAS Web Guides, our fastest-growing competitor, we have strengthened our position online and within the camping industry, while benefiting the camp industry as a whole. Targeted search is the leading resource for families to discover summer camp opportunities. Families can be confident that we offer them the strongest online coverage that has ever been available. Clients will acquire the ultimate online promotional value when they feature on MySummerCamps.com and AllensGuide.com.”
MySummerCamps.com, AllensGuide.com and Summer-DayCamps.com will remain as separate summer camp directories to be administered from Target Directories Corp.’s headquarters in Toronto, Ontario.
Communications Coordinator, Target Directories Corp.
65 Samor Road
Toronto, ON M6A 1J2 Canada
416-544-9925- ext. 228
Toll-Free: 877-777-7738 ext. 228
Read online - Target Directories Corp. Acquires DAS Web Guides
(This post was edited by stephenwinbaum on Sep 6, 2006, 7:54 AM)