Jan 9, 2008, 3:25 PM
Post #1 of 1
Walt Disney Internet Group (WDIG) – operators of successful adult websites like Disney.com, Family.com, and FamilyFun.com – are forging new relationships with the kids’ crowd. New gaming sites for young children are being touted as the next online playground.
Kids Play On and On Online
Club Penguin became the model of a growth industry for the highly respected WDIG, propelling the entertainment company into newer vistas.
It is estimated that 20 million children will be members of a virtual world by 2011 and WDIG will certainly be a leader.
Disney and other entertainment companies have realized that the new kids’ generation starts its media search on the internet and finds other sources – TV, movies, and amusement parks – later.
WDIG is looking towards creating 10 new virtual properties where privacy and safety will be strictly maintained for a children’s audience.
In a related phenomenon, Family.com, one of Disney’s newest online entities, has handpicked MySummerCamps.com as its summer camp partner. Users who search for summer camps will be guided to a co-branded version of the MySummerCamps.com directory.
This partnership is great for visitors to Family.com and camp owners and directors because traffic will substantially increase when Family.com users click through to MySummerCamps.com.
WDIG and MySummerCamps.com are providing the camping industry with a growing online presence.
Stephen Winbaum is the Communications Coordinator of MySummerCamps.com.
(This post was edited by stephenwinbaum on Jan 28, 2008, 3:01 PM)