Feb 25, 2005, 10:07 AM
Post #1 of 1
Paid search spending is up more than 40%, overshadowing all other forms of Internet advertising and marketing. Yet if you take a close look at the actions and attitudes of search users--the people who monetize search with their clicks--you may find that paid search ads are not the most effective way for you to advertise online.
Research And Markets: Paid Search Spending Is Up More Than 40%, Overshadowing All Other Forms Of Internet Advertising And Marketing.
Quote | Reply
This Report is for the Attention of Enterprises, Retailers, SMBs, Search Engine Sites and Portals, Web Publishers, Marketers and Advertisers.
The Search Engine Marketing report looks behind the raw numbers of the maturing paid-search market to analyse consumer behaviour and answer the key question every advertiser asks: What drives clicks?
Paid search is unlike any other form of advertising, online or offline. That's because it's the recipient of the ads--not the advertiser or the publisher--who determines if and when an ad is monetized. An advertiser can have the highest bids, and top ranking, for major keywords; and the search engine (Google, for example) can be the most popular among Internet users. But until the consumer or businessperson clicks, no money exchanges hands.
Research and Markets (http://www.researchandmarkets.com/reports/c12671) has announced the addition of Search Engine Marketing: Search Users And Usage to their offering
With the financial power in the hands of individuals, even if unwitting in most cases, it becomes essential to make them, and keep them, happy. But do you really know what users want from search, whether paid placement ads or natural listings?
Read More: http://biz.yahoo.com/bw/050211/115012_1.html