March 2008 Newsletter

Welcome to the Newsletter -- your online Camp Directory news source!

In This Issue
  • News You Can Use
  • Upcoming Events
  • Product Spotlight
  • One Last Thing

  • News You Can Use

    Marketing Notes from ACA Tri-State
    The total marketing effort now depends quite heavily on a camp’s Web site. Just being on the Internet is not sufficient. Camps must be there with a savvy and memorable message that has true stopping power – writes summer camp marketing expert – Steve Cony

    Internet versus TV
    Web surfing has outdistanced channel surfing for several years. What that says to summer camp directors and owners is that their marketing dollars are just as important as Hollywood and Madison Avenue. The supremacy of the internet is a fait accompli in terms of media popularity – writes’s Stephen Winbaum.

    Real Questions for Camp Directors
    When parents talk to camp directors they typically ask good questions but often the questions are geared toward a school environment. In order for the REAL information to be communicated, either the director must go into long-winded explanations or the parents need to be happy with stock answers – writes Camp Scholar, Greg Cronin, regarding the parental decision-making process.

    Blanket Accident and Sickness Insurance: Keeping Perspective
    Every action we take in business has some impact — some positive, some negative. The elimination of your back-up risk transfer program (insurance) designed to stand behind the parent’s insurance definitely creates some risks. Some of the risks might not be immediately apparent, and some could have a significant, unintended impact – writes summer camp insurance specialist, Ed Schirick, from an ACA article.

    Upcoming Events

    ACA Mid States Camping Conference
    April 10-12, 2008, Pheasant Run Conference Center & Resort – St. Charles, Illinois (Suburban Chicago). The Mid States Conference strives to provide thought provoking presenters and wonderful opportunities to connect with peers in an affordable setting. Featuring a special seminar on Online Marketing for Summer Camps by Evan Heltay, President of

    American Canoe Association - 18th Annual East Coast Canoe & Kayak Festival
    April 18 to 20, 2008 - Charleston, SC – James Island County Park. One of the premier paddlesport events on the Atlantic Coast, the festival is a full-weekend immersed in the technique, hands-on experience, history and fun of canoeing and kayaking.

    Product Spotlight

    Discover a different arts and crafts project that is creative, interactive, affordable, fun, and durable.

    Paint-A-Block is a unique product that will offer your campers the chance to participate in an individual or team project.

    Each kit contains one interlocking block, a set of non-toxic paints, a paintbrush and a sturdy cardboard carrying case. A fun project for campers of all ages, Paint-A-Block can be adapted as a fundraiser for other camp activities.

    Use Paint-A-Block for your next arts and crafts project and inspire your campers to become involved and create a lasting memory!

    To request a project catalog and sample call:

    One Last Thing

    Summer Camp Countdown
    When I was a teenager the internet didn't exist; neither did personal computers. My older brother and I would talk in the backyard as summer camp approached. Maybe there was something special to life without an online aid to remind us how near we were to summer camp fun – writes Stephen Winbaum of

    Protect Your Campers
    Mediaplayer helps parents protect their investment by providing cancellation insurance in case their child cannot attend camp. Camp Directors who traditionally would lose that child's tuition are protected as well.

    Camp Directors can direct their campers to, signing up is simple and inexpensive.

    To learn more about how you can protect your camp and campers call us toll-free at 877-777-7738

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