News You Can Use
October 2008
October Summer Camp Reading
October. Another few sunny days and hello to the grips of winter. Take a break and read the latest MySummerCamps.com Newsletter – writes Stephen Winbaum.
Summer Camp Marketing: What Now?
Parents must clearly understand your camp’s superior value. That means finding a “story” – a Unique Selling Proposition – for your camp that clearly distinguishes you from the competitive options. Even camps that have prepared carefully targeted marketing have not likely prepared for our current situation. This is an opportunity to tell your “story” more proudly than ever before – writes summer camp marketing expert – Steve Cony.
Raising a “Cool Kind Kid”
Camps have a major role to play in the search for community. They are key participants in providing the “village” that it takes to raise a “Cool Kind Kid.” Camps have opportunities all day, every day, to impact campers’ lives in positive ways so that they become healthy, stable adults, and contributing citizens – writes Camp Scholar Barbara Gilmour.
Protect Your Campers
CampProtector.com helps parents protect their investment by providing cancellation insurance in case their child cannot attend camp. Camp Directors who traditionally would lose that child's tuition are protected as well.

Direct your camp families to CampProtector.com. Signing-up is simple and participation is inexpensive.

To learn more about how you can protect your camp and campers call us toll-free at 877-777-7738
Forced Into Manhood: Males and Homesickness at Camp Camp staff, the majority of which are young people themselves and who have not likely pondered the implications of male socialization, may respond with interventions that only further inculcate the cult of masculinity. Parents may respond negatively to learning that a boy is not living up to the expected standard of manhood – writes Michael Shelton, M.S. in this ACA article.
More Summer Camp News ...

Upcoming Events
The 2008 Girl Scout National Council Session/51st Convention
October 30 to November 2, 2008, Indianapolis, IN – The Indiana Convention Center. More than 11,000 adult and girl members and nearly 200 exhibitors are expected to attend. Come prepared to share the story about how Girl Scouts Can Lead Anywhere.

ACA Heart of the South 2008 Fall Conference and Annual Meeting
November 10-12, 2008 - URJ Henry S. Jacobs Camp in Utica, MS – Go Green Theme with Keynote Speaker - Felder Rushing - "Gardening with Kids".

ACA Great Rivers Annual Conference 2008 November 11-13, 2008 - "Building Something Great Together" – Wesley Woods Camp & Retreat Center near Indianola, IA. Keynote Jim Cain will lead activities from his books Teamwork & Teamplay and Raccoon Circles as well as building community with music and dance.

Product Spotlight
Leadership Essentials
Professional day camp and resident camp directors all face the same challenge: How can you train the new season's staff in just a few short days? Poorly trained staff are a liability, but expertly trained staff will become your camp's biggest asset.

To meet your training needs, CampSpirit is proud to offer Leadership Essentials, a brand-new, premium library of online video training modules, written and hosted by Dr. Christopher Thurber and friends. Each module teaches critical leadership skills that every camp counselor needs to effectively deal with the social, behavioral, and disciplinary situations that arise at all summer camps.
Learn more ...

One Last Thing
Halloween meets Summer Camp
Halloween ushers in the beginning of cold winter months making camp a distant memory. It's hard to believe that cold Arctic breezes will be flooding in when last July and August kids all over North America were swimming in lakes, water skiing, surfing atop brine-filled waves, and participating in all sorts of devil-may-care fun – writes Stephen Winbaum.
Read On...

email: marketing@mysummercamps.com
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