September 2006 Newsletter

Welcome to the Newsletter -- your online Camp Directory news source!

In This Issue
  • News You Can Use
  • Upcoming Events
  • Product Spotlight
  • One Last Thing

  • News You Can Use

    Summer Camp Directories See Major Shift
    The office has seen a big changeover in personnel. Dozens of new account executives have arrived, ready for the hundreds of new and renewing camp owners to sign on with the prospect of a great 2007 season.

    Adventure and Study in Overseas Camps
    Travel and learning abroad can only get bigger. International study and touring program owners can get all their online marketing needs met with

    Marketing: It's 51 Percent Common Sense
    Too often camp professionals look at other advertising in the marketplace and respond, "Too cute. Too hokey. Too commercial." However, it becomes more evident every year that camp is being purchased like many other products and services.

    Upcoming Events

    ACA Southeastern Camping Conference
    Discover the the ACA Southeastern Camping Conference in Charlotte, NC, September 25-27, 2006. You'll uncover a world of dynamic speakers and amazing educational sessions.

    Product Spotlight

    Communications Counselors LLC
    Once a web surfer contacts your camp, does your message make you memorable?

    In today’s marketplace, logos and tag lines and headlines are more important than ever – even when promoting a camp. Once reserved for products like consumer package goods, the principles of sound marketing are now vital in selling absolutely everything. When parents see multiple camps’ web sites, brochures and videos that all deliver same-old-same-old messages, they find it difficult to choose.

    Communications Counselors LLC specializes in working with camps and related programs to determine your dynamic Unique Selling Proposition, then serves as a full-service marketing communications resource to produce all the selling tools you need. We can be reached at (914) 271-8482.

    One Last Thing

    All-Year Camp
    It's true, summer officially ended on Labor Day, and summer camp will be fondly remembered throughout the school year. But, summer camp owners can stay in business year round, if they want to maximize the return on their property.

    Protect Your Campers
    Mediaplayer helps parents protect their investment by providing cancellation insurance in case their child cannot attend camp. Camp Directors who traditionally would lose that child's tuition are protected as well.

    Camp Directors can direct their campers to, signing up is simple and inexpensive.

    To learn more about how you can protect your camp and campers call us toll-free at 877-777-7738

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